|
ARTICLES:
Summary of Tank
report on prospect pools from Database Marketing Magazine
"Segment or die - how to
compete with Wal-Mart" Database Marketing Magazine
"Applying RFM segmentation to the
SilverMinds catalogue" IDM Journal of Interactive Marketing
PRESS:
Patron launch to snap up data firms
Precision Marketing, 24th June 2005
Unwieldy databases "waste £50m a
year"
Precision Marketing, 3rd December 2004
Redeye lures "true leader" to
senior position
Precision Marketing, 3rd December 2004
Prospect data benchmark launched
Precision Marketing, 20th November 2004
Mark
Patron and Tony Masters to revolutionise segmentation
See
presentation on this segmentation
Mark Patron voted one of 15 most influential direct marketers
Precision Marketing, 28th November 2003
Thinkdata makes Mark Patron a non-executive
director
Precision Marketing,
3rd October 2003
Mark Patron becomes non-executive director of
Transactis
Precision Marketing,
9th May 2003
Spada
appoints Mark Patron as non-executive director
April 22nd 2002
Rocketscience appoints Mark Patron as non-exec
director
Precision Marketing, 9th November 2001
Mark Patron leaves VNU to set up consultancy
Precision Marketing, 30th March 2001
NDL and CMT merger to create Claritas
Precision Marketing, 12th January 1998
..............................................................................
www.markpatron.com
+44 (0)7810
640 888
markpatron@blueyonder.co.uk
4 B Cleveland Gardens, Barnes, London SW13 0AG
|
