Mark Patron

 Database Marketing Consultant

April 22nd 2002

Spada appoints Direct Marketing Veteran as Director

Spada has appointed direct marketing expert Mark Patron as a non-executive director with effect from 6 May 2002.

Mark Patron will help Spada’s managing director, Gavin Ingham Brooke, and its director in charge of creative services, Robin Johnson, to develop the consultancy’s direct marketing capability for corporate clients.

“Increasingly, our clients in professional, medical and financial services, business-to-business and property come to us for a seamless range of strategy, marketing and communications advice.

“We are not so much concerned with different disciplines as with the quality and appropriateness of response to client needs. Mark’s experience will be vital in making what we do here even better,” said Ingham Brooke, “in some ways it’s comparable to what we did when we incorporated management consultancy within our team a few years back.”

Patron has had fifteen years of top-level management experience in overall marketing services and direct marketing. He was part of the management team that developed VNU’s marketing services business turnover from $150 million in 1994 to over $2.3 billion by 2001. Over 14 years he built up Claritas UK to a £30 million business with as many as 350 people.

Mark Patron said: “I am looking forward to playing an active role in advising Spada on its own growth strategy and in broadening the appeal to clients. I have known Gavin Ingham Brooke for a number of years and have a lot of respect for his team. To me it’s an entirely logical development of the service for the kind of clients which Spada serves.”

Gavin Ingham Brooke said: “We are extremely pleased that Mark has agreed to join the board - his advice and insights will prove invaluable to us and our clients. We hope for great things in future.”
 

About Spada
Spada is a full service corporate marketing and PR consultancy. It serves market-leading UK and UK and international clients in the financial, professional, property, corporate, business-to-business and built environment arenas as well as charities, trade bodies and professional associations.

For more information about Spada go to www.spada.co.uk

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www.markpatron.com
+44 (0)7810 640 888
markpatron@blueyonder.co.uk
4 B Cleveland Gardens, Barnes, London SW13 0AG

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