Mark Patron
Database Marketing Consultant
Precision Marketing, 12th January 1998
Claritas merger supplies 'seamless' lifestyle data
NDL International, CMT and Claritas Micromarketing have merged to become
one of the UK's largest lifestyle data suppliers.
Called Claritas, the restructured company will offer a streamlined
buying process and a single point of contact for clients.
The move is part of a worldwide realignment of the Claritas Group. Last
October, the Dutch, German and French operations dropped the Calyx
company name to rebrand as Claritas.
The remaining nine European operations are also set to change their
names by the autumn as part of the VNU-owned company's strategy to
provide a seamless and consistent international service and build on the
success of the Claritas brand in the US where it is market leader.
Mark Patron, Claritas managing director, rules out any plans to merge
NDL's Lifestyle Selector and CMT's Behaviour Bank lifestyle databases
together.
"The real change is that over the years, NDL, CMT and Claritas have been
selling products individually, but we are now trying a more client
focused approach," adds Patron.
Both CMT group planning director, Donald Hamilton, and NDL sales
director, Dawn Orr, have been given equal footing in the new management
team.
Hamilton becomes director of direct marketing services while Orr becomes
director of database and micromarketing. In addition, Orr has been given
responsibility for developing new areas
For more information about Claritas, now part of Acxiom, go to www.acxiom.com
..............................................................................
www.markpatron.com
+44 (0)7810
640 888
markpatron@blueyonder.co.uk
4 B Cleveland Gardens, Barnes, London SW13 0AG
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