Mark Patron
Database Marketing Consultant
Precision Marketing, 30th March 2001
Patron leaves Claritas for consultancy role
Sally Nash
 |
Mark Patron is leaving Claritas UK to set up his own database marketing
consultancy.
Patron, currently the executive vice-president of VNU Marketing
Information Europe, has spent 14 years setting up and running database
marketing businesses. He oversaw some of the major changes at Claritas,
including the merger of NDL International, CMT and Claritas
Micromarketing, (PM, January 12, 1998).
That merger was part of a worldwide realignment of Claritas, which
included the launch of the company under a single Claritas brand in
1998, when Patron was appointed UK managing director.
Patron will continue to work for VNU on a consultative basis but says he
has already been approached by US "household name database companies".
Having experienced major shake-ups in the database industry over the
last 14 years, Patron says that the next wave of change will occur in
e-mail marketing. "It is like direct marketing was in the mid-Eighties,
with the same growing pains," he says.
Patron will not be replaced; VNU Marketing Information Europe and Asia
chairman Peter Tordoir will take over Patron's developmental role.
For more information about VNU go to www.vnu.com
..............................................................................
www.markpatron.com
+44 (0)7810
640 888
markpatron@blueyonder.co.uk
4 B Cleveland Gardens, Barnes, London SW13 0AG
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