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The Internet
is full of excellent information
for database marketers.
Here are some of my recommended sites where you will
find answers to many of your questions:
Direct
Marketing
Customer Analytics
Internet
CRM
General
Direct
Marketing:
Direct Magazine
US monthly with good how-to in-depth articles. Clunky
search facility, but well
worth the wait
www.directmag.com
DM News
The excellent US weekly direct marketing magazine. Sign up for the
informative newsletters
www.dmnews.com
Database Marketing Institute
Arthur Hughes shares his wisdom. Lots of useful articles and info
www.dbmarketing.com
DM Review
Lots of information on DM and analytics with an IT
focus
www.dmreview.com
Drayton Bird
Great answers to hundreds of DM questions
www.draytonbird.com
Bill Fryer
See "Free Information" for lots of good ideas
www.billfryer.com
Customer Analytics:
Kurt Thearling
A bit dry but see the first-rate data mining tutorial, plus
good book
reviews
www.thearling.com
Jim Novo
Jim Novo's excellent data mining website
www.jimnovo.com
KD Nuggets
Knowledge Discovery Nuggets data mining
directory and information resource
www.kdnuggets.com
David Shepard
Author of New Direct Marketing, still a
classic on targeting and segmentation. Good presentations. This website is
hard to find
www.dsadirect.com
MRS Geodemographics Knowledge Base
Good links to
international data sources
www.geodemographics.org.uk
Internet:
eMarketer
All the stats you could ever want about marketing on the Internet
with a good daily newsletter.
www.emarketer.com
Web
Digest for Marketers
Larry Chase's website with an invaluable weekly email newsletter.
www. wdfm.com
Overture
Their view advertisers' max bids facility is a must
www.overture.com
Marketingsherpa.com
A website and newsletter with lots of case histories, real numbers and
"how they did it" detail.
www.marketingsherpa.com
Wilsonweb.com
Where the Dr. Ralph F. Wilson shares his wisdom about what's
working in e-commerce.
www.wilsonweb.com
Clickz.com
Large internet marketing information resource
www.clickz.com
Bivings Report
US consultancy offering excellent info on interactive marketing and other high-tech communication
services and products.
www.bivingsreport.com
CRM:
Patty Seybold
The brilliant Patty Seybold's
website, pure customer genius
www.psgroup.com
CRM Insight
Good free CRM resource centre, previously CRM-Forum, now run by BT
crm.insightexec.com
Destination CRM
US CRM resource centre
www.destinationcrm.com
General:
The IDM
The Institute of Direct Marketing. The trade body for
individuals. Good training, especially the direct marketing diploma
www.theidm.com
The DMA
UK Direct Marketing Association. The trade body for
companies. Lots of networking events and invaluable legislative lobbying
www.dma.org.uk
Economist
Excellent weekly round up of World news plus lots of
good research. Bill Gates is a reader.
www.economist.com
Financial
Times
Good coverage of financial events and data
www.ft.com
Media UK
Listing of UK newspapers and magazines with links to
on-line titles
www.mediauk.com
Dilbert
If you have been to all of the above sites you need to
lighten up, so finally a bit of fun
www.dilbert.com
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