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Improving Your Customer Database
I will help you get the most from your most valuable asset, your customer
database. Having built hundreds of marketing and customer databases I can
work with you to prioritise the best and most cost effective improvements
to make.
Analytics Audit
One of the most cost effective ways to
improve the return from your database marketing is better profiling and
analysis. By looking at what data you have and buy in plus how you use it
I can tell you where there is the biggest opportunity for improvement. The
key to this is economic incremental gain. That is knowing what improvement
at what cost customer analytics can deliver.
CRM
Customer Relationship Management (CRM) can
be very powerful. However 80% of CRM projects fail. My 15 years experience can help
insure your project's success
Objective
Advice
It is difficult to find objective database
advice. For example many consultants have an IT background and so the
solution is normally technology driven. I am equally comfortable reviewing
your database technology, data, analysis and applications. We can therefore come up
with the best and most profitable business solution for your business.
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www.markpatron.com
+44 (0)7810
640 888
markpatron@blueyonder.co.uk
4 B Cleveland Gardens, Barnes, London SW13 0AG
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