Mark Patron

 Database Marketing Consultant

Mark Patron's expertise in data derives from nearly 20 years helping to build many of Europe's leading data businesses. Over 14 years Mark built Claritas into the UK's leading lifestyle data business. He was voted one of the UK's 15 most influential direct marketers by Precision Marketing readers. Mark has been a Director of over 40 UK and Continental companies

• Led sale of Calyx Group (NDL & CMT, latterly Claritas and now part of Acxiom) to VNU in 1994 for £50 million
• Part of team that developed VNU’s marketing information business from $150 million revenues in 1994 to $2.5 billion by 2001
• Part of acquisition team for A.C.Nielsen acquired by VNU for $2.3 billion
• Responsible for acquisition of Altwood computer bureau and Superprofiles geodemographic system, plus worked on numerous other acquisitions
• Co-founded Claritas Europe, a $100+ million leading European database marketing company operating in 9 countries
• Founded and Chairman of Naviant Europe
• Founded and Chairman of Abacus Europe, part of DoubleClick

• Over 14 years built up Claritas UK to a £30+ million turnover business with a 20%+ margin, managing upto 350 people
• Oversaw and managed NDL and CMT merger to create Calyx/Claritas UK
• Following hostile takeover against an MBO of CMT by NDL put in by shareholders to manage and develop the business
• Director of over 40 UK and Continental companies (6 current, see below)

• Launched Europe’s first consumer profiling system at NDL in 1988
• Architect of Claritas’ Lifestyle Universe national database
• Responsible for the strategic direction of Claritas Europe and VNU Marketing Information Europe BV
• Member of IDM Management Council and founder member of IDM
• Vice Chairman of DMA Data Council, BLBA and MPS board member
• Editorial Boards of Journal of Database Marketing, Journal of Targeting, Interactive Marketing (IDM), and Sales Direction magazine 
• Regular conference speaker and article writer

2001 – Present  Database Marketing Consultant & Non-Executive Director of
                           Redeye, Rocketscience, Spada, Thinkdata, Transactis & Twenty

1999 – 2001   Executive Vice President, VNU Marketing Information Europe BV

1997 – 1999   Managing Director, Claritas UK Ltd.

1995 – 1997   Managing Director, Calyx Group Ltd.

1992 – 1995   Joint Managing Director, CMT Ltd.

1987 – 1992   Deputy Managing Director, NDL International Ltd.

1986 – 1987   MBA, Cranfield

1984 – 1986   Project Engineer, Mobil Oil

1982 - 1984    Engineer, Gencor Ltd.

1977 – 1981   BSc, Engineering Science, Exeter University.

www.markpatron.com
+44 (0)7810 640 888
markpatron@blueyonder.co.uk
4 B Cleveland Gardens, Barnes, London SW13 0AG